Agenda
Time: 9-17
Part 1: What is a Tag Manager and why whould we use it?
Exploring the reasons behind using a Tag Manager and its alternatives. Are there any drawbacks to using a Tag Manager, and if so, what are they?
Part 2: How Tag Manager works technically and how to get Started
What is required to get started and how does it work technically? We will cover the basics and also demonstrate how you can simulate tracking in your web browser for virtually any website.
Exercise: Get simulation of tracking started.
Part 3: Tags, triggers, and variables
These are the fundamentals of Tag Manager. We will examine each component individually and provide examples of how they interact. We will also practice setting up tracking.
Exercise: Create your first Tag, trigger and Variables.
Part 4: Debugging
We will offer tips on how to test and troubleshoot your tracking, using both the built-in debugger in Tag Manager and other debugging methods in your web browser. We will also cover version control and publishing within the Tag Manager.
Exercise: Debug your code: in the debugger, net work panel and console.
Part 5: Event tracking
Event tracking is perhaps the most common implementation after setting up page views. We will guide you through the process of getting started with these in Matomo.
Exercise: Set up your first events.
Part 6: Tracking, GDPR and cookies
We will talk about how to set up Matomo to comply with GDPR but also how to integrate it with your Cookie Consent Manager (CMP). Should you run Matomo without cookies or with Cookies? We will talk about the best practice and what it means in practice.
Exercise: Set up Cookie less tracking by default and then set cookies when you have a consent.
Part 7: Tips and tricks
We will share our best tips and tricks for improving the quality of the collected data.
We will also share our snippet library for Matomos TagManager and give your some really powerful tools that will help you become a master in Tag Management.
Part 8: In-depth discussion and Q&A
This is a very appreciated and unique part of this course. Tomas Persson, possibly one of the most experienced Matomo Tag Manager technicians in the world, will be available to provide advanced answers to any tracking question you may have.